Eslam Emarah
Founder & CEO
I started writing software professionally in the year 2000, in Alexandria, Egypt, with no team and no investors. Just a laptop and the conviction that good Middle-East-focused software did not have to be imported.
Soon after, I spent a short period in Moscow, learning new technologies first-hand. The trip was brief but transformative — a reset on what was possible, and a notebook full of ideas that would shape the next two decades of work.
In 2003 I moved to Cairo as the work scaled. New customers, new edge cases. The first deployments. The first lost backups. The first time I watched a sqlcmd command turn a year's worth of Arabic data into mojibake — and the first time I learned the value of a parameterized query.
In 2005 I settled in Kuwait. The Gulf taught me pricing, expectations, and the art of saying "yes — but here are the limits." That same year, a phone call from a desperate AC company changed everything: Kazma Center for AC and Cooling had lost its system data. I came in to rescue what was left, and a 21-year partnership with Waleed AlHadlaq was quietly born.
From 2006 onward, products launched in chronological order: 2006 — AC maintenance system (born from the Kazma rescue: AC unit maintenance, service contracts, cost accounting, area & HP/PTU sizing). 2007 — schools system. 2008 — accounting & ERP. The codebase grew. So did the technical debt.
By 2015 I hit a wall. The codebase had become a tangle of bespoke per-customer forks. Bugs that were fixed in one tenant's installation reappeared months later in another. Customer trust eroded. Two choices: quit, or rebuild. I chose to rebuild — and rebuild I did. Standardized data access. Parameterized everything. A fixer system that scans every install and tells us what is broken before the customer does. Migration scripts. Real deployment.
And then luck broke our way. Around 2018 I made a strategic bet: rewrite the flagship products from desktop to full web applications. The work was hard and the upfront investment was painful — but it landed months before the COVID-19 pandemic. When the world locked down in 2020, every customer suddenly needed remote-first software. Ours was already there. Adoption surged. The bet paid off bigger than we knew.
From 2019 onward, A1Schools v2, A1-AC, WhatsAPI Pro, TradeVision, SSL Manager, ERP, POS, HR, Hospital, TimeSheet, AC, SMS, Trade — twelve products grew out of years of customer pain I had finally learned to listen to.
Today A1-Soft has 500+ clients in 20+ countries. I still write code. I still find bugs in production. I still occasionally make the same mistakes I made in 2003. But I have learned to admit it, fix it fast, and write a script so it never happens again.
That is what A1-Soft is. Not perfection. Persistence — across four cities, twelve products, and 26 years.